
Jeni Lu of Haverhill sets out on her first Booze Fairies delivery with three festive packages. Haverhill Life photos by Alison Colby-Campbell
A new Booze Fairy on her very first mission, Jeni Lu of Haverhill double checked the address she was looking for, then quickly and quietly deposited a basket at the front door of a stranger. She rang the doorbell and dashed down the steps and disappeared. Lu is one of nearly 2,300 members of the Booze Fairies group serving Methuen, Andover, North Andover and Haverhill. There are many other similar groups throughout the state and across the country. They secretly deliver wine and other adult beverages and go by such names as Beer Fairies, Wine Fairies and Sisters of the Traveling Spirits.
Most of the local Booze Fairies are women in their thirties and forties who connected and communicate through social media. The concept took off as a way of supporting women who might need a pick-me-up to offset the daily stresses associated with the COVID-19 pandemic: social isolation, homeschooling and nonstop meal preparation. A Booze Fairy can be anyone who is 21 or older and wants to creates fun gift packs with a focus on alcohol to be distributed primarily to other group members.

It requires a lot of help to keep the Booze Fairies thriving. Shown are (from left) group founder Michelle Silverio with members Tina Anderson, Janet Cunningham and Wendy Forsyth, all of Methuen.
The local Booze Fairies got their start when founder Michelle Silverio of Methuen received photos of alcohol packages her sister in Tewksbury was receiving and delivering. Silverio latched on to the concept and formed the local chapter with her adult daughter, Justine. She soon needed help managing the group’s social media page, selecting weekly themes (Christmas in July, flamingos, colors, pirates), engaging the community, keeping track of each member’s status as a giver or recipient, and collecting brief descriptions of members’ liquor preferences. Creativity and shopping acumen are encouraged to enhance the fun of being a Booze Fairy. Members share which liquor stores have the best deals and where to buy the supplies for the various themes.
A cashier at the New Hampshire State Liquor store in Salem said she sees lots of Booze Fairies and members of similar groups. “You can tell who they are by the number and variety of nips they purchase,” she said.

Kasey Carr Smith of Haverhill had a few laughs when she caught her fairy delivering a tropical- themed package.
Why does someone become a Booze Fairy, and what are the requirements? “A good fairy ‘boozes’ another because it makes them feel good about themselves,” said Silverio. “It is someone who shows positive energy, posts kindness outside their group of friends, assists with questions in social media posts, and brings new ideas and excitement to group posts.”
The Sisterhood of the Traveling Spirits has similar requirements and offers similar benefits. It’s based in New Hampshire, and its 8,000 members include some Haverhill residents. You can find the group on Facebook and request to join.
The Booze Fairies suggest that members spend about $10 on a gift basket, but you can spend more or less depending on your circumstances. The Sisterhood places no restrictions on what members give. “It’s about giving, but that does not mean you have to spend money to give,” said founder Jamie Gibbs. “There is a woman who makes handmade cards, and it is the sweetest gesture and puts a smile on so many faces.”
Gibbs was inspired to start the Sisterhood by her mother and cousin. “They are both in Maryland and were involved in a group like this,” she said. “My cousin had just finished radiation and was delivered a bag of goodies, and if you could see how happy and appreciative she was. It was amazing! I have been trying to figure out ways to help around my community, and this is step one for me. With the lockdown there wasn’t a lot you could do, but you can always find a way to make someone smile.”
Robin Samora of Haverhill had never heard of the Booze Fairies before becoming a recipient. “I had been away for several days on vacation and was a little down because it was over,” she said. “But when I arrived at my door there was a colorful package that said, ‘Booze Fairies are real,’ with a big heart. It had a bottle of limoncello with a tutu, vodka, a lottery scratch card, and really fun things that made me laugh. It was so unexpected and so much fun.”
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